HAROLD L. “TREY” PRICE was hired as Executive Director of Florida Housing Finance Corporation in April 2017. He had launched Price Point Strategies, LLC, a consulting and government affairs firm, in 2015 after working more than 14 years at Florida Realtors as Public Policy Representative. In this capacity, he served as the liaison to Florida Housing, interacting with leadership to help ensure issues regarding affordable housing were considered and included in critical discussions. In 2010, Price was instrumental in passing legislation that removed the cap on allocations from the state’s housing trust funds to finance affordable housing statewide. Additionally, he worked to pass dozens of notable and beneficial real estate-related laws. A second-generation Floridian, Price is a native of Okeechobee, and received a bachelor’s degree in political science and government from the University of Central Florida.